Originally from Canada and a member of Nipissing First Nation, Ashley Frawley is senior lecturer in sociology and social policy at Swansea University in Wales. Ashley lectures in the sociology of health, mental health and illness, social problems, social movements, and in the economics of social policy. Her research explores the rising importance attributed emotions and behaviour in an era of ‘no alternative’ to capitalism. Author of 'The Semiotics of Happiness' and Significant Emotions: Rhetoric and Social Problems in a Vulnerable Age.